https://etudesslaves.edel.univ-poitiers.fr:443/etudesslaves/index.php?id=1931 This research delves into a corpus of translated promotional and awareness-raising documents from English to Albanian, and vice versa, focusing on Albanian protected areas, national parks, biosphere reserves, Natura 2000 sites, Ramsar sites, UNESCO World Heritage sites, or Monuments of Nature. It emphasizes the pivotal role of translation in cultural tourism, serving as a conduit for conveying the intangible facets of culture and tradition to both domestic and international visitors of these designated areas. Furthermore, the translation process serves to safeguard the essence and identity of these locales, encapsulating the unique features of the sites and the livelihoods and activities of local communities. Various approaches to handling cultural implications in translation are explored, recognizing the inherent loss that can occur when translating culturally bound texts. Determining the appropriate level of background information to provide to target language readers becomes paramount, with dynamic equivalence often necessitating additions to the target text. Cultural implications are aligned with the principles of communicative translation, ensuring that both content and language from the source language context are fully accessible and comprehensible to target language readers. The symbiotic relationship between language and culture underscores the importance of considering both lexical and cultural influences in the translation process. While linguistic aspects of meaning transfer are significant, it is imperative to acknowledge that they represent only one facet of the translation process; non-linguistic factors must also be considered. Consequently, translation decisions should encompass not only the lexical impact on the target language reader but also the perception of cultural nuances. La revue Numéro 9 Environnement linguistique fr jeu., 10 avril 2025 15:53:05 +0200 lun., 19 mai 2025 11:42:16 +0200 https://etudesslaves.edel.univ-poitiers.fr:443/etudesslaves/index.php?id=1931 0